Flavored vodkas in fruit, chocolate and coffee flavors are reported to have caught the attention of vodka lovers in the US. Facts claim that 90 percent of sales in the US vodka market come from plain vodka, but the remaining 10 percent sells for $25 to $29 a bottle. Dave van de Velde, president of Orlando-based Luctor International claims that sales of naturally flavored in vodka has shot-up by 38 percent year-to-date over last year.
Apparently, the vodka manufacturers have got the nerves of the consumers who keep on changing as per their whims and this time the trend speaks of ‘flavors’. Earlier reports speaks of mojito flavor in everything edible, confirms the passion consumers have about pairing of trendy pomegranate, apple and cranberries into liqueurs.
